Going to the movies is perhaps the most popular and widespread form of participation in the arts. Hundreds of millions of people attend showings of hundreds of films, presented in tens of thousands of movie theatres around the country. While digital video over the internet continues to grow in popularity, and in its impact on how feature films are delivered, cinema showings continue to attract the largest audiences of the activities tracked in this Index.

This indicator estimates the percentage of adults – those 18 and over – who saw a movie in a theatre in the prior three months. It uses data from 2009, 2010, and 2011 from Scarborough Research. The indicator is limited to the 525 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.


Additional Information: Average county indicator value = 48.79%. Median county indicator value = 48.97%.


Fast Facts from the Arts Index

Demand for arts in education by college-bound students is up!

According to data published by The College Board, the share of SAT test-takers with 4 years of arts or music classes in high school has grown over the past decade from 15% to 20%. The number of college arts degrees conferred annually have risen steadily from 75,000 to 129,000 over the past dozen years.