Going to the movies is perhaps the most popular and widespread form of participation in the arts. Hundreds of millions of people attend showings of hundreds of films, presented in tens of thousands of movie theatres around the country. While digital video over the internet continues to grow in popularity, and in its impact on how feature films are delivered, cinema showings continue to attract the largest audiences of the activities tracked in this Index.

This indicator estimates the percentage of adults – those 18 and over – who saw a movie in a theatre in the prior three months. It uses data from 2012, 2013, and 2014 from Scarborough Research. The indicator is limited to the 518 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.


Additional Information: Average county indicator value = 48.56%. Median county indicator value = 48.85%.


Fast Facts from the Arts Index

U.S. Share of World Creative Goods Trade is Rebounding! Overall, America’s role in global cultural trade declined steadily from 2002 through 2009, but we have seen a rebound in 2010 and 2011. Almost all of this is due to exports, which change more—both up and down—than imports in the U.S. Trade surpluses are good news for the U.S. economy!