Attending the many varieties of popular music in concert and other forms of live entertainment is one of the main ways that the public hears new songs, styles, and sounds. Live entertainment is dynamic, responding to popular trends, often serving as a bellwether of popular tastes and trends. While the natural domicile of symphonic or operatic music may be the concert hall, pop styles like rock, hip-hop, or country are more likely to be heard in clubs, arenas, outdoor amphitheaters, and stadiums. Comedy and other forms of stage performance may occur in concert halls and multi-use venues as well comedy clubs, bars, and other performance sites.

This indicator estimates the percentage of adults – those 18 and over – who attended one or more popular music concerts – country music, R & B, hip-hop, and rock and roll – as well as comedy and other ‘stage’ performances in the prior 12 months. It uses data from 2009, 2010, and 2011 from Scarborough Research. It is limited to the 525 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.


Additional Information: Average county indicator value = 20.06%. Median county indicator value = 20.37%.


Fast Facts from the Arts Index

U.S. Share of World Creative Goods Trade is Rebounding! Overall, America’s role in global cultural trade declined steadily from 2002 through 2009, but we have seen a rebound in 2010 and 2011. Almost all of this is due to exports, which change more—both up and down—than imports in the U.S. Trade surpluses are good news for the U.S. economy!