Attending the many varieties of popular music in concert and other forms of live entertainment is one of the main ways that the public hears new songs, styles, and sounds. Live entertainment is dynamic, responding to popular trends, often serving as a bellwether of popular tastes and trends. While the natural domicile of symphonic or operatic music may be the concert hall, pop styles like rock, hip-hop, or country are more likely to be heard in clubs, arenas, outdoor amphitheaters, and stadiums. Comedy and other forms of stage performance may occur in concert halls and multi-use venues as well comedy clubs, bars, and other performance sites.
This indicator estimates the percentage of adults – those 18 and over – who attended one or more popular music concerts – country music, R & B, hip-hop, and rock and roll – as well as comedy and other ‘stage’ performances in the prior 12 months. It uses data from 2012, 2013, and 2014 from Scarborough Research. It is limited to the 518 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.
Additional Information: Average county indicator value = 22.11%. Median county indicator value = 21.95%.
Fast Facts from the Arts Index
International cultural tourism proves recession-proof. Arts travelers are ideal tourists—they stay longer and spend more. The U.S. Dept of Commerce reports that the percentage of int’l travelers including museum visits on their trip has grown annually since 2003 (17% to 24%), while those including concerts and theater performances have increased five of the past seven years (13% to 17% since 2003).