Individuals consume arts and culture in many different forms. One of the most common is through use of recorded media, including music, videocassettes and DVDs. They are generally for personal use in the home, but also represent a broad form of engagement and consumption. Clearly, the number of downloads is increasing, but this is difficult to measure locally.

This indicator estimates the percentage of adults – those 18 and over –who purchased CDs or DVDs (on-line or in stores) in the prior 12 months. It uses data from 2009, 2010, and 2011 from Scarborough Research. It is limited to the 525 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.

 

Additional Information: Average county indicator value = 12.81%. Median county indicator value = 12.63%.

 

Fast Facts from the Arts Index

Demand for arts in education by college-bound students is up!

According to data published by The College Board, the share of SAT test-takers with 4 years of arts or music classes in high school has grown over the past decade from 15% to 20%. The number of college arts degrees conferred annually have risen steadily from 75,000 to 129,000 over the past dozen years.