Individuals consume arts and culture in many different forms. One of the most common is through use of recorded media, including music, videocassettes and DVDs. They are generally for personal use in the home, but also represent a broad form of engagement and consumption. Clearly, the number of downloads is increasing, but this is difficult to measure locally.
This indicator estimates the percentage of adults – those 18 and over –who purchased CDs or DVDs (on-line or in stores) in the prior 12 months. It uses data from 2009, 2010, and 2011 from Scarborough Research. It is limited to the 525 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.
Additional Information: Average county indicator value = 12.81%. Median county indicator value = 12.63%.
Fast Facts from the Arts Index
Audiences are growing!
In 2010, 32 percent of the adult population attended a performing arts event (up from 28 percent in 2009); 13 percent visited an art museum (up slightly from 12 percent). These are the first increases since 2003.