Individuals consume arts and culture in many different forms. One of the most common is through use of recorded media, including music, videocassettes and DVDs. They are generally for personal use in the home, but also represent a broad form of engagement and consumption. Clearly, the number of downloads is increasing, but this is difficult to measure locally.

This indicator estimates the percentage of adults – those 18 and over –who purchased CDs or DVDs (on-line or in stores) in the prior 12 months. It uses data from 2012, 2013, and 2014 from Scarborough Research. It is limited to the 518 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.

 

Additional Information: Average county indicator value = 14.84%. Median county indicator value = 14.72%.

 

Fast Facts from the Arts Index

Consumer arts spending steady at $150 billion!

Since 2002, consumer spending on the arts has remained in the $150 billion range, though as a share of all expenditures it has slipped from 1.88% in 2002 to 1.45% in 2010. Following four years of decreases, musical instrument sales rebounded, growing from $5.9 billion in 2009 to $6.3 billion in 2010.