Zoos are collections-based institutions similar to museums, though their collection is a living collection. They are often viewed as a source of civic pride, can be the site of a variety of activities, and may be viewed by the general population as ‘entertainment.’ They may represent a large, institutional presence in a community, drawing significant annual visitors, or exist on a more modest scale. Regardless they are viewed as part of the ecology of arts and culture in a community.

This indicator estimates the percentage of adults – those 18 and over – that attended zoos and/or aquariums in the prior 12 months. It uses data from 2009, 2010, and 2011 from Scarborough Research. It is limited to the 525 counties where Scarborough gathered data from a minimum of 180 respondents over the three years.


Additional Information: Average county indicator value = 25.30%. Median county indicator value = 23.50%.


Fast Facts from the Arts Index

We share with the world!

International arts exports increase: U.S. exports of arts goods increased from $56 to $64 billion between 2009 and 2010 (+12%).  With U.S. imports at just $23 billion, the arts achieved a $41 billion trade surplus in 2010.  The percentage of international travelers that include the arts on their visits to the U.S. has increased annually since 2003.