The prior indicator on Creative Industries businesses per capita used data from Dun & Bradstreet. The federal government provides a similar resource in the County Business Patterns pages on the Census Bureau web site. A key difference is that the government now uses the North American Industrial Classification System (NAICS), which is a system for classifying businesses into different industries. There are about 18,000 different industry classifications in the old SIC system, which had many thousands of codes; NAICS only has about 1,800. That means, necessarily, that some business and nonprofit types as well as many of the more detailed and fine-grained SIC codes are combined into a singular NAICS code. One NAICS code, for example, lumps together several dozen musical instrument manufacturers into one. The Local and National – LAI and NAI – Arts Index reports use a set of 44 NAICS codes that we selected as the best representation of arts and culture from those 1,800 codes. Again, this may include some nonprofit organizations as well as businesses.

The federal government provides county-level tallies of establishments, employment, and payroll in the County Business Patterns pages on the Census Bureau web site. This indicator measures the number of arts and culture establishments in 2009 as defined in those 44 codes from the NAICS system for every 100,000 residents. It covers some of the same ground as the Creative Industries studies, but uses a broader brush and publicly available classification system. Like the Creative Industries indicator, it shows the range of choice for residents and the extent of competition, but also the benefits of clustering.

Additional Information: Counties with indicator value = 2,870. Average county indicator value = 45. Median county indicator value = 35.3.


Fast Facts from the Arts Index

International cultural tourism proves recession-proof. Arts travelers are ideal tourists—they stay longer and spend more.  The U.S. Dept of Commerce reports that the percentage of int’l travelers including museum visits on their trip has grown annually since 2003 (17% to 24%), while those including concerts and theater performances have increased five of the past seven years (13% to 17% since 2003).