The North American Industrial Classification System (NAICS) is a system for classifying businesses into different industries. The Local and National Arts Index reports use a set of 44 NAICS codes that we selected as the best representation of arts and culture from those 1,800 codes. The Census Bureau provides county-level tallies of establishments, employment, and payroll in the County Business Patterns web site. This may include some nonprofit organizations as well as businesses.

The federal government provides county-level tallies of establishments, employment, and payroll in the County Business Patterns pages on the Census Bureau web site. This indicator measures the number of arts and culture establishments in 2011 as defined in those 44 NAICS codes for every 100,000 residents. It covers some of the same ground as the Creative Industries studies, but uses a broader brush and a publicly available classification system. Like the Creative Industries indicator, it shows the range of choice for residents and the extent of competition, but also the benefits of clustering.

Additional Information: Counties with indicator value = 2,835. Average county indicator value = 43.6. Median county indicator value = 34.

 

Fast Facts from the Arts Index

International cultural tourism proves recession-proof. Arts travelers are ideal tourists—they stay longer and spend more.  The U.S. Dept of Commerce reports that the percentage of int’l travelers including museum visits on their trip has grown annually since 2003 (17% to 24%), while those including concerts and theater performances have increased five of the past seven years (13% to 17% since 2003).