Consumer expenditures in the arts are a key resource, providing the financial fuel to both nonprofit and commercial arts enterprises. Consumer expenditures include spending on admission fees, books, recorded music and other media, photography, movies and more. Data for indicators in this factor come from Claritas Research and were gathered in 2009. They are county-level estimates of total consumer expenditure in the selected area, converted to dollars per capita.


Fast Facts from the Arts Index

International cultural tourism proves recession-proof. Arts travelers are ideal tourists—they stay longer and spend more.  The U.S. Dept of Commerce reports that the percentage of int’l travelers including museum visits on their trip has grown annually since 2003 (17% to 24%), while those including concerts and theater performances have increased five of the past seven years (13% to 17% since 2003).