Like the data used to assess the “Creative Industries” share of all businesses, these data are obtained every year from Dun & Bradstreet for the annual “Creative Industries” studies published by Americans for the Arts. The data includes a tally of the total number of employees in all industries, as well as the number of employees in the 644 SIC codes that designate “Creative Industries” firms.

This indicator helps to describe the weight of the arts sector in a community’s overall labor market. It is the percentage of all employees in a community that work in arts-centric businesses. The fact that these numbers are smaller than the corresponding arts share of all businesses illustrates how likely it is that arts and culture businesses are likely to be smaller than other kinds of businesses. Like many other indicators in this report, the county value establishes a baseline that can be used in later years as it is updated in the LAI.

Additional Information: Counties with indicator value = 3,108. Average county indicator value = 1.20%. Median county indicator value = 1.00%.


Fast Facts from the Arts Index

International cultural tourism proves recession-proof. Arts travelers are ideal tourists—they stay longer and spend more.  The U.S. Dept of Commerce reports that the percentage of int’l travelers including museum visits on their trip has grown annually since 2003 (17% to 24%), while those including concerts and theater performances have increased five of the past seven years (13% to 17% since 2003).