The “Creative Industries” reports from Americans for the Arts are annual tallies of arts-centric businesses and arts-centric employees in communities. The “arts” in the Creative Industries are defined by 644 codes in the Standard Industrial Classification (SIC) system that was used in economic, business, and policy analysis for decades until the mid-1990s. SIC is a legacy system, as the NAICS or North American Industrial Classification System is more commonly used these days, including in many Local Arts Index indicators. The SIC system is detailed, with unique codes for specific business types, even those with relatively few such enterprises. There are SIC codes for makers of both calliopes and accordions, for example. So, it was a relatively fine-grained system for distinguishing one business type from another. NAICS or North American Industrial Classification System is in common use nowadays, and has a broader brush, assigning one code to all musical instrument manufacturers. Click here for a list of SIC Creative Industries codes.
Dun & Bradstreet (D & B) is an information services company that gathers and reports information from the vast majority of American businesses and nonprofits, and still categorizes businesses on the old SIC system. Some years ago, Americans for the Arts selected 644 SIC “arts-centric” codes to describe the “Creative Industries,” and D & B provides county-level tallies of these arts-centric organizations (both business and nonprofit) and their employment counts using SIC detail. AFTA reports these annually as its “Creative Industries” measure.
This indicator helps to describe the weight of the arts sector in a community’s overall labor market. It is the percentage of all employees in a community that work in arts-centric businesses or nonprofits. This indicator is based on data gathered in 2014. These numbers are smaller than the corresponding arts share of all businesses, implying that arts and culture businesses are probably smaller than other kinds of businesses.
Additional Information: Counties with indicator value = 3,086. Average county indicator value = 1.06%. Median county indicator value = 0.85%.
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International arts exports increase: U.S. exports of arts goods increased from $56 to $64 billion between 2009 and 2010 (+12%). With U.S. imports at just $23 billion, the arts achieved a $41 billion trade surplus in 2010. The percentage of international travelers that include the arts on their visits to the U.S. has increased annually since 2003.