Indicators in the Cultural Participation Factor measure the extent of participation by adults and households in arts and culture activities. Scarborough Research, a partnership of The Nielsen Company and Arbitron, annually gathers consumer behavior information via telephone, direct mail, and other survey methods from over 210,000 adults (18 years and older) in 81 market areas comprising 1,643 counties in 2009-2011. Indicators in this factor show the percentage of adults who participate in the specific cultural activity.
Fast Facts from the Arts IndexU.S. Share of World Creative Goods Trade is Rebounding! Overall, America’s role in global cultural trade declined steadily from 2002 through 2009, but we have seen a rebound in 2010 and 2011. Almost all of this is due to exports, which change more—both up and down—than imports in the U.S. Trade surpluses are good news for the U.S. economy!