Indicators in the Cultural Participation Factor measure the extent of participation by adults and households in arts and culture activities. Scarborough Research, a partnership of The Nielsen Company and Arbitron, annually gathers consumer behavior information via telephone, direct mail, and other survey methods from over 210,000 adults (18 years and older) in 81 market areas comprising 1,643 counties in 2009-2011. Indicators in this factor show the percentage of adults who participate in the specific cultural activity.

 

Fast Facts from the Arts Index

Demand for arts in education by college-bound students is up!

According to data published by The College Board, the share of SAT test-takers with 4 years of arts or music classes in high school has grown over the past decade from 15% to 20%. The number of college arts degrees conferred annually have risen steadily from 75,000 to 129,000 over the past dozen years.