This indicator measures program revenue per capita in each county for all arts and culture organizations. Program revenues typically include admission, subscription, and other fees paid by arts consumers. This indicator shows the dollar amount that nonprofit arts organizations in a county have earned from their arts activities for every county resident. Note that it does not actually say how much those residents paid, because arts organizations draw paying customers from outside as well as inside their home counties. Symmetrically, residents in one’s own county are able to leave and consume the arts in another county. Even recognizing this, total program revenue is still a good proxy for how the organizations in each community are able to draw in resources from their county and region in exchange for presenting arts programs and services.
Data for this indicator are from the 2009 Core Files at the National Center for Charitable Statistics. Program revenues typically include admission, subscription, and other fees paid by arts consumers.
Additional Information: Counties with indicator value = 2,155. Average county indicator value = $24.99. Median county indicator value = $5.50.
Fast Facts from the Arts Index
International cultural tourism proves recession-proof. Arts travelers are ideal tourists—they stay longer and spend more. The U.S. Dept of Commerce reports that the percentage of int’l travelers including museum visits on their trip has grown annually since 2003 (17% to 24%), while those including concerts and theater performances have increased five of the past seven years (13% to 17% since 2003).