It is helpful to aggregate all of these measures of estimated expenditures on individual products and services into one overall estimate across all of the categories. This measure suggests an overall estimate of ‘how much money are you willing to spend on the arts and creative endeavors’. It is simply a sum of the estimated per capita spending by county residents in 2015 on all of the specific categories of arts and culture products and services (admission, music, media, books, photography). It can be also expressed in total dollars per county for a measure of overall market size.

Additional Information: Counties with indicator value = 3,143. Average county indicator value = $345.93. Median county indicator value = $343.05.


Fast Facts from the Arts Index

Consumer arts spending steady at $150 billion!

Since 2002, consumer spending on the arts has remained in the $150 billion range, though as a share of all expenditures it has slipped from 1.88% in 2002 to 1.45% in 2010. Following four years of decreases, musical instrument sales rebounded, growing from $5.9 billion in 2009 to $6.3 billion in 2010.