It is helpful to aggregate all of these measures of estimated expenditures on individual products and services into one overall estimate across all of the categories. This measure suggests an overall estimate of ‘how much money are you willing to spend on the arts and creative endeavors’. It is simply a sum of the estimated per capita spending by county residents in 2015 on all of the specific categories of arts and culture products and services (admission, music, media, books, photography). It can be also expressed in total dollars per county for a measure of overall market size.

Additional Information: Counties with indicator value = 3,143. Average county indicator value = $345.93. Median county indicator value = $343.05.

 

Fast Facts from the Arts Index

Audiences are growing!

In 2010, 32 percent of the adult population attended a performing arts event (up from 28 percent in 2009); 13 percent visited an art museum (up slightly from 12 percent). These are the first increases since 2003.