It is helpful to aggregate all of these measures of estimated expenditures on individual products and services into one overall estimate across all of the categories. This measure suggests an overall estimate of ‘how much money are you willing to spend on the arts and creative endeavors’. It is simply a sum of the estimated per capita spending by county residents in 2015 on all of the specific categories of arts and culture products and services (admission, music, media, books, photography). It can be also expressed in total dollars per county for a measure of overall market size.

Additional Information: Counties with indicator value = 3,143. Average county indicator value = $345.93. Median county indicator value = $343.05.


Fast Facts from the Arts Index

U.S. Share of World Creative Goods Trade is Rebounding! Overall, America’s role in global cultural trade declined steadily from 2002 through 2009, but we have seen a rebound in 2010 and 2011. Almost all of this is due to exports, which change more—both up and down—than imports in the U.S. Trade surpluses are good news for the U.S. economy!