It is helpful to aggregate all of these measures of estimated expenditures on individual products and services into one overall estimate across all of the categories. This measure suggests an overall estimate of ‘how much money are you willing to spend on the arts and creative endeavors’. It is simply a sum of the estimated per capita spending by county residents in 2015 on all of the specific categories of arts and culture products and services (admission, music, media, books, photography). It can be also expressed in total dollars per county for a measure of overall market size.

Additional Information: Counties with indicator value = 3,143. Average county indicator value = $345.93. Median county indicator value = $343.05.


Fast Facts from the Arts Index

Demand for arts in education by college-bound students is up!

According to data published by The College Board, the share of SAT test-takers with 4 years of arts or music classes in high school has grown over the past decade from 15% to 20%. The number of college arts degrees conferred annually have risen steadily from 75,000 to 129,000 over the past dozen years.